Storytelling is one of the best communication tools you can wield as a business owner. A well-told story about how your business was born can capture the imagination of potential clients. It will also help people relate to you. If you want to tell your story well, you’ll need to fashion it to include well-drawn characters, conflict, and interesting conversations.
Read the full article here: 6 Storytelling Tips to Tell Your Business Story Like a TED Pro