Google revealed many new features for advertisers using pay per clicks as well as Bing and AdWords. These new features can help advertisers target specific demographics and help companies better understand who is visiting their sites. Ads on the left side were discontinued but an additional fourth spot was added for paid advertisers at the top of Google searches. Overall many new features were added and changed in 2016 to help PPC advertisers.
- In February, Google killed off right-side text ads on desktop results, bringing the SERPs more in line with Google’s mobile experience. In addition, Google added a fourth ad spot above organic search results for “highly commercial queries”.
- As I pointed out at the time, most paid clicks (about 85-percent) came from the top ads, based on WordStream data for 2,000 accounts.
- Google told us that, in early testing, advertisers saw CTRs increase by as much as 20-percent. Well, after transitioning to the new AdWords ETAs, many of WordStream’s clients saw their CTR double!
“In an effort to keep pace with AdWords, Bing Ads also introduced Expanded Text Ads.”