If you want to improve SEO for your content and are not sure where to begin, you will want to use one or several of these research tools to figure out what people are searching for most often. You will also want to become familiar with how people search, do you they use complete sentences or do they use a few key words hoping something pops up? There is a feature in one of the tools that allows you to see what Google has predicted for most searches.
- The more specific a keyword, the better as it’ll be more frequent in your searches leading to better SEO and search rankings in general.
- Google Keyword Planner is a great tool that gives you data on specific keywords as well as similar keywords to let you know the competition of your keyword.
- Google trends tracks data and includes interactive graphs that show how keywords do over a specific amount of time.
“they’re associated with more qualified traffic and users that are typically further down their path of intent”