Search engine and Google ranking algorithms are constantly changing. Some factors become more or less important, and some factors are introduced or removed. Search engines want to drive users to the most trustworthy sites, and HTTPS encryption shows them that a site is secure. Mobile-friendliness refers to how a website looks and performs when someone views it on a mobile device. Mobile-friendly sites provide good user experience by using a responsive design that adjusts the content so that it looks good on every screen size.
- SEO requirements keep changing, and it can be hard to keep up with the latest developments.
- Many people wonder how Google rankings work. So before we get into the actual search engine ranking factors, let’s get started by answering some of the basic questions most people have about SEO.
- Google has various and deeply complex algorithms to decide which content gets displayed and in which order. But we’ll get into all that fun stuff later.
“Your primary industry and its audience should be the number one consideration behind any viable SEO strategy.”