Your sales team and marketing team need to be aligned in order to accomplish anything of value. Sometimes there are similarities, but sometimes they get out of order and start valuing different things. The marketing department may find themselves only caring about leads and those leads don’t always align with what the sales team is doing. The sales team and marketing team need to be on the same page, so if there aren’t any meetups between the two, then they aren’t going to be aligned.
- The marketing department needs to understand that qualified leads are not the ultimate goal, closed bookings are.
- Encourage meetings and briefings to foster mutual understanding between the sales and marketing teams.
- Use input from your sales team when making decisions about content marketing.
“In this film, the two have no chemistry nor mutual respect. They let most criminals get away due to lack of communication, and they don’t riff any back-and-forth wisecracks throughout the movie.”