A readable and reliable blog can be accomplished by using available tools. Focus on posts that are consistently well-written and a wide audience is within reach. Attracting new readers, while retaining current readers, is key to establishing a respected site. Using headlines that grab the reader’s attention are just the beginning. The use of vibrant colors and graphics will make for a memorable blog. Artistic skills are not necessary when online help can ensure bloggers create sites that will enlighten, surprise, and enthrall readers. They will stick around for more.
Key Takeaways:
- your blog can be one of the most important marketing channels you have at your fingertips.
- The most successful brands use their blogs to drive traffic, increase conversions and build authority, all crucial to the success of a brand.
- Blogging works. As long as you avoid certain pitfalls.
“The key with consistent blogging is that it can actually have a compounding effect, meaning that blogs that are months old can actually drive more traffic than recent blogs.”
