This past week brings many surprising statistics in the gift giving arena. The results are as follows; 61% of Gen Z consumers are actually planning on recycling gifts this year. The top reason for this is obviously to save money. During this time rose a phrase called “Chrimbo limbo” where companies had the opportunity to engage with their consumers. Another interesting find was that 35% of UK consumers choose products that directly affected their health and well being. The finding also indicated that consumers did not like ads and women still dominate the industry.
- Thrift store shopping or buying like new items from individual persons for a discounted price is a preferred method in 2019
- Both environmental and cost saving factors go into making these decisions
- A large motivator for shopping after Christmas is to obtain items you didn’t initially receive
“New research from eBay Advertising UK suggests that there is an untapped opportunity for advertisers to engage with consumers during the period between Christmas and New Year’s Day – otherwise known as ‘Chrimbo limbo’.”