Depending on the certain demographic you are trying to reach, there is a certain time you should post on social media to be the most visible. It is reported that on Facebook, a post reaches seventy-five percent of its potential engagement in five hours. A median Tweet on twitter reaches this seventy-five percent mark in less than three hours.
- Timing is everything on social media. You only want to send messages when people are around to see them. And a larger audience means more opportunities to boost engagement, drive traffic, and gain potential new followers and customers.
- Be sure to create social media reports to track when you get the most engagement for each Twitter handle.
- Instagram posts appear in feeds “based on the likelihood [the audience] will be interested in the content.”
“Timing is everything on social media. You only want to send messages when people are around to see them.”