Almost every company out there is on social media right now, but that doesn’t mean that every company knows how to use it properly. Unfortunately, many companies are still getting it wrong. What mistakes do companies make, and how can you be sure to avoid them?
One of the most common mistakes companies make is that they look at social media as a tool to reach new customers, when it reality it’s much more effective at customer retention. Social media fans and followers that your brand retains year after year spend an average of $116 more than non-fans, so your efforts should be focused on retaining the fans you have. Another common mistake brands make is trying to be on every social network out there. Instead, focus on building better relationships where the most powerful customers are networking. You also have to think like your ideal customer as you devise your social media strategy. Customers gravitate toward things that make them feel like a VIP: exclusive news, content, and discounts. 40% of the average brand’s followers on social media are there for the discount and will be more open to your marketing efforts if you occasionally reward them for it. Social media is more complicated and difficult than it looks from the outside, so make sure you’re ready before you jump in!
Read the full article here: 7 Mistakes Companies are Making on Social Right Now
