Have you ever given thought to paid search changes? Often, unless you own a business or do marketing through media outlets, chances are you do not give this topic much thought. In 2016 there are many new features where mobile media drove over the billion dollar increase. This has surpassed desktop rates for the first time. There are many aspects to take into consideration including machine learning, tracking, attribution and ads. To learn more, check out this article.
Key Takeaways:
- Machines are now capable of automate every faucet. They ignore word order and ignore function words.
- Google will now add maximize conversions to help with bidding strategies for businesses.
- Google just launched a program called Ads Added to automatically ad adds to the testing rotation.
“Bing Ads enabled the ability to exclude lists in retargeting campaigns in February and has begun testing in-market and custom audiences.”
Read more: http://searchengineland.com/biggest-things-happen-ppc-far-2017-278309
