Online testimonials and reviews can absolutely make or break any business that advertises online. Not only does it impact your ability to attract new clients, but also to retain existing clients you service. Learn how you can make sure your ratings are top-notch and what you can do to maximize the benefits of reviews, while minimizing any potential damage.
Key Takeaways:
- As our industry continues to grow, we have studied surveys indicating that some 92% of consumers now read online reviews and that 68% of these cite positive reviews as a significant trust factor.
- We’ve gone through a meaningful overhaul of Google’s schema review/testimonial guidelines while finding that major players like Yelp will publicly shame guideline-breakers.
- We’ve seen a major publication post a controversial piece suggesting that website testimonials pages are useless, drawing thoughtful industry rebuttals illustrating why well-crafted testimonials pages are, in fact, vitally useful in a variety of ways.
“If you are marketing local enterprises that play to win, chances are you’ve been studying third-party review management for some years now. Not much has been written about on-site consumer feedback, though.”
