There is a complicated relationship between SEO (search enginge optimization) and social media. Being able to make sure posts and content are found when people are searching for them is key, and also having visibility of your platform helps as well. It is important to manage and invest in both of these things to make your platform successful. Sharing, links, videos profiles, and relationships all need care and attention so people can share and find other content easily.
- Try to incorporate keywords into social media messages where appropriate.
- Social media profile pages should be optimized to mirror the SEO strategy of your website.
- Creating quality content will build both social media reach and inbound links.
“It may seem simple, but search engines like Google are starting to use social media sharing data to influence search rankings. As a marketer, it is critically important to have social media sharing buttons on your blog and website to encourage visitors to share content in social media.”