In a world where people pay money just to avoid ads, you will want to find other ways to engage with your audience. If you have a blog that you post content to regularly then you will start to notice that you have a following that actually enjoys engaging with your content. You can use that to your advantage to educate and inform your audience. Content marketing and content strategy are both different, but you need them both to have a successful marketing campaign.
- While content marketing is great, in order to build a brand that can make revenue, you need to come up with a content strategy plan.
- Content strategy answers why you are publishing content and who you are publishing the content for. It’s centered around a goal and a target audience.
- Content strategy uses metrics and analytics to measure how successful each piece of content is.
“In a world where people pay money just to escape ads, content marketing allows you to connect with prospects organically.”