“Expert roundup” articles or pages are a great way to do link building, but they are not easy to do correctly and effectively. The key to creating a good expert roundup is to ask a good question– one that is not to specific nor too broad, and one that is relatively unique. Another crucial factor is simply finding qualified and interested contributors. To do this, use Google, check social media, and then organize your options well. And, of course, once you’ve completed the article, make substantial and well-thought-out efforts to market it appropriately.
- SEO Blogger Tyler Thursby considers Expert roundup articles to be a prime link-building stratagem.
- An expert roundup piece brings together responses of pros, influential news-makers, trendsetters and other knowledgeable people, to key questions devised by the article writer.
- Good roundup article questions should be relatively easy to answer, somewhat broad in scope, but also unique and provocative enough to generate good answers.
“The first (and most important) decision you’ll need to make is what question or topic your expert roundup article is going to cover.”