Social media is at the forefront of digital marketing, but many companies are still treating Facebook as an add-on to their business instead of a priority. This can be highly detrimental when you look at how many chances you are missing in being transformative when you treat your company’s social media presence as a second-rate priority. CEO of SalesForce Marc Benioff express that social media being an integrated aspect of your business strategy is essential in reaching success.
- The consequences of price hikes were seen when Netflix lost over 80,000 customers when they announced an increase in subscription costs.
- Many competitors find businesses through Facebook because they are able to reach beyond the traditional market in their area.
- You cannot treat social media as an add-on. It must be treated as a main priority in order to see the changes.
“Companies that adopt social technologies can see a 50 percent increase in customer satisfaction, 48 percent increase in business leads, and 24 percent increase in revenue, according to McKinsey.”