Crowdfunding is fast becoming a mainstream funding option for new businesses. Using a site like Kickstarter or IndieGoGo to fund your new product or startup is not only viable, but it can also provide you with some excellent market research. A successful crowdfunding campaign can jump-start your word-of-mouth marketing. Of course, the key word there is “successful.” How can you be sure that your campaign will reach its goal?
The best crowdfunding campaigns are those that appeal to people’s emotions. They’re as much about generating a feeling in their target audience as they are about the rewards or return on investment. The best way to grab your audience’s emotions is with video; tell your story in a powerful way and demonstrate your product, and you’ll have a solid shot. Still, you have to engage with your audience. It’s not about pitching and collecting your backers’ money; you have to interact with people, too. Answer questions, respond to comments, and engage in a timely manner to build trust with your audience. It can also help to tap influencers who can bring your message to a larger number of potential backers. Bloggers and journalists can do wonders for your campaign. What are your favorite crowdfunding tips?
Read the full article here: 5 Keys to Achieving Crowdfunding Success