Many companies end up outsourcing several tasks to international agencies in an effort to save on wage distribution. The problem with outsourcing, is that you cannot be sure that the agency you’ve hired is always promoting your business with content that is relevant and innovative. Content that is representative of your company should meet trending requirements such as being long in length, and having a message that makes visitors want to share on their own social media platforms.
- Data is showing that now readers want to see more lengthy posts when they’re searching for content on Google.
- Many sites that produce short content are having trouble convincing visitors of their reliability.
- Content should always be relevant and interesting enough for others to share on social media and reblog.
“When done right, SEO efforts will surely pay off and will eventually convert to sales.”