2019 provided ample information for marketers worldwide. Some of the heavy hitters gave us valuable information to learn from…Such as Comcast. Comcast made a decision not to carry a channel which gave the consumers a reason to dump them and hop aboard another service. Another article most watched was the career path of fortune 500 companies which explored undergraduate degrees. We saw an article providing studies where companies prepared their marketers to progress to a CEO position, along with Fortune 100 CEO’s having 89% of their undergraduates from non Ivy league schools. Lastly, the EVP of Global Marketing showed us why it is not wise to lead consumers through a map of mazes to get premium results. There was much to learn from the past year of studies in marketing.
- When Comcast failed to carry the ACC Network it reminded us of why you never give customers cause to switch.
- Explore which firms develop outstanding C-level marketing leaders, enabling them to become CEOs.
- Learn why it’s bad to send customers on a marketing journey and what you should do instead.
“This is another article in the 6-part series on the career paths of Fortune 100 CEOs. In this article, I share insight into the undergraduate institutions these CEOs attended. Spoiler alert.”