Metrics serve as markers for success for small businesses. Once you’ve built enough of a market share, you’re a success, right? That’s not necessarily true. You may need only a handful of the right people to know and love your business in order to be successful. Rather than focusing on gobbling up market share, you should be focusing on staying top of mind with your core audience. You should be focused on building mindshare.
There are a number of ways to do this. Word of mouth is one of the most effective. If you can turn social and professional influencers into advocates for your brand, you’ll see your referrals begin to rise. It’s important to remember that less is more where this strategy is concerned. You’ll never dominate mindshare among thousands of people as a small company. Instead, allocate 80% of your resources toward your core clients and they will do much of the work for you. If you want to stand out in your audience’s minds, you have to be truly different. Don’t limit your love to your core customers, especially if you’re dealing business to business. Dazzle everyone in the office, from interns to execs, and you’ll stick out as someone to do business with.
Read the full article here: 5 Ways to Grow Your Startup by Focusing on Mindshare
