Email marketing is not only fast and easy, it’s also one of the most affordable ways to reach potential and existing customers. But it’s filled with pitfalls for the uninitiated. There are a ton of common mistakes small businesses make when it comes to email marketing – don’t fall into these traps!
One of the most common errors is failing to follow the legal guidelines on what you can and can’t do. CAN-SPAM, the collection of laws that govern commercial emails, require that you give people the option to unsubscribe from your messages and ban you from providing misleading information in the “to” and “from” sections of the email. Many businesses also tend to send big email blasts to their lists with alarming frequency. Instead, break up your email list by the type of customer you want to reach with each message and send emails with less frequency. Finally, too few businesses actually test their marketing emails. You should check your email newsletters in different email servers to make sure their design holds up. Get more don’ts for email marketing in the article below.
Read the full article here: 7 Deadly Sins of Email Marketing Campaigns