We all know how important Facebook is for your social marketing strategy, but how do you know if you’re doing it right? As the site grows more and more strict in its anti-spam policies, how do you know if you’re reaching your audience?
One of the best strategies for posting content to Facebook is to find evergreen content. This is the material that will drive more traffic over a longer period of time. It will always be useful to the consumer, and therefore it’s much more engaging than a post that will come and go in a day or two. You also don’t need to be online at all hours of the day. You can actually get away with checking in on your Facebook a few times a week, commenting, sharing, and engaging with customers. Keep in mind that most users care more about engaging and talking than just looking at whatever content you post. Show an interest in what they have to say, and you’ll start to build a community around your brand. If you’re still having trouble building an audience, you should consider paid Facebook ads. Sure, nobody likes to pay for things, but Facebook ads are one of the cheapest ways to promote a product to a highly targeted audience. Follow these tips, and you’ll have a Facebook following before you know it!
Read the full article here: 10 Essential Rules for Effective Facebook Marketing in 2015