There are some things that you should be tracking more so than other things. If you are wanting to present your ad campaign, there are a few things that will stick out more than others because they will the success. If you are getting a decent return on the ads that you are using, then this will be something that people want to hear about. You will also want to present what your return on investment is, and how engaged your audience is.
- Without measuring your key metrics in PPC, you can never understand the data points that trigger conversions. There are plenty of metrics that marketers end up measuring, but not all are mandatory.
- PPC campaigns or Pay Per Click campaigns are not that boring like you though so. Alec’s experiment is a real-time proof.
- Measuring a KPI is about highlighting the key performing metrics that decide the fate of your campaign.
“Sometimes, though, it can seem like paralysis by analysis if you don’t stay focused on the right metrics — or worse, if you focus too much on the wrong metrics.”