Content marketing is the new big thing. Compare it with going out fishing. If customers are the hungry fish you are targeting, then content is your bait. This should NOT be a pitch, but something that is of genuine use to the prospective customer. Some useful tips on how they can grow revenue, for instance. Then tack on a free webinar – and the customer will be drawn to you. Now’s your chance to complete the sale.
- It remains an elusive element in the online sales and marketing efforts of so many professionals I talk to and observe each week.
- You cannot avoid it, not if you want to bridge the gap between claiming authority and actually demonstrating it online.
- It’s call Content Marketing, and I want to spend the rest of this post explaining how it works, why it’s so effective and the best way to use it in your own sales and marketing efforts.
“The simplest and easiest analogy is this: Content is like bait. When you go fishing, you’re looking to catch fish, and to catch fish you need bait.”