Word of mouth marketing can seemingly launch products and services from obscurity into success. Running a word of mouth marketing campaign isn’t so easy. First and foremost you must understand your product, target customer, and industry, and be able to speak intelligently about them. Second, you need to build a social media presence around your target personas, or customers. You can use influencers in your target audience to assist in building this community. Ultimately, however, a word of mouth campaign can only be as good as the product or service being offered. Make sure your product or service is outstanding. And if you receive negative feedback, address the issue immediately.
- A word-of-mouth marketing strategy can not only catapult your business, it is also very inexpensive.
- Create very specific personas of your target audience and decide what problems you can solve for these people.
- Be very knowledgeable of the ins and outs of your industry as well as the products and services you offer.
“With a word of mouth strategy, a brand leverages their customers by encouraging them to tell friends, family, or colleagues about their experience with a product or service.”