Social media marketing can be extremely rewarding for your small business, but it’s also extremely volatile. A great, perfectly-timed post can go viral and provide you with thousands of new followers. One terribly-timed post or one lapse in understanding could turn your own fan base against you. What social media missteps should you avoid on your path to success?
First of all, avoid posting offensive material. This should go without saying, as no social media manager would willingly post something sure to cause an uproar. Yet still it happens. Most of the time it’s the result of an honest mistake, so careful proofreading and testing of your links should help keep you safe. Brands also often misinterpret trends. Take the example of DiGiorno’s Pizza from last year. They thought they were capitalizing on a fun trending hashtag when they used #WhyIStayed, but were quickly informed by thousands of people that it was being used to discuss issues of domestic violence. A simple click on the hashtag would have informed them of this. These types of social media mistakes can kill your campaign, but they are very easily prevented as long as you’re attentive and careful.
Read the full article here: 5 Fatal Mistakes That Will Kill Your Social Media Marketing Campaign