Many business executives are under the impression that sending bulk emails are the answer when it comes to link building. Alexandra Tachalova is the Founder of Digital Olympus, and she claims that her company has a substantial amount of success in link building without sending mass amounts of emails. One of the number one pieces of advice that she gives out is to spend time finding other companies within your industry that have the same goals as you. You can do this by going through Google SERPs, and then narrowing down the sites who are willing to build links.
- Email outreach can work but most people tend to get turned off by getting outreach emails, especially if they’re sent too often.
- The best way to start a winning link building campaign is to find companies that have the same goals as you and change your SERP standing.
- You need to give other businesses a reason to partner up with you, so you’ll need valuable content and a good core audience.
“With this way of doing things, you’re going to build proper, long-lasting relationships with businesses that help you get to the top of Google search results.”