Did you now that by 2020 over 85% of all buyer-seller interactions will happen online? This fact makes finding the perfect social media strategy for your company more important than ever before. How can you find the right balance of content to drive engagement?
The first key is to know your audience. Edit carefully and tweak your content to suit that audience. Your goal is to build a solid community around your brand. If you feel like your social media strategy has fallen into a rut, don’t be afraid to add a new dimension to it. New content like videos and infographics can go a long way toward building an audience, and keeping your content fresh will keep people coming back for more. Once you have an audience, you have to engage with them. Don’t just broadcast your message, start a conversation that you can take part in. Beware of becoming over-promotional. You have to be open, sincere, and authentic or your audience will see right through your efforts. Don’t be afraid to share others’ content, either, as long as it fits in with the brand image you’re projecting. Follow these tips, and you’ll be ready for the social media takeover.
Read the full article here: How to Create the Perfect Social Media Marketing Mix