It is important to analyze what is working and what is not with regard to your business’s social media usage. Social media should either be used to help out your sales or your branding. You should keep track of the key performance indicators, or KPIs, to figure out whether your social media is helping. Once you determine what your goals are in social media, then you can choose which metrics to focus on. A bad strategy could end up hurting your business.
- As you collect metrics, compare with your sales and branding to find out what works and what doesn’t.
- Search your business plan and determine how social media can help you achieve goals.
- Using social media because you think you should will probably not get you the results you want.
“KPIs are merely the results, or outcomes, you want to achieve from your social media efforts. If you put in consistent time and energy into your social media activities, I am confident you’d want to see some definable and measurable results.”