You might balk at spending money on social media advertising, thinking that organic reach can work just as well. However, if you’re spending money to advertise online at all, social media ads are likely to earn you your biggest returns. And there are plenty of simple tricks you can use to boost your chances.
One way to increase the effectiveness of your social media advertising is to test different variations of each ad. Write several versions of ad copy, test different images, and adjust your ad according to what’s working best. Facebook has a cool feature in the “Learn More” button that can lend your ad some focus. Adding the button is an easy and quick way to enhance your ad’s call to action. Another interesting tip is the idea of pre-qualifying your traffic. Essentially, you want people clicking through your ad who are comfortable paying the price for your product. Putting your price on the ad will make sure this happens. Finally, be sure to promote discounts through your Facebook ads. 67% of people are likely to click on a discount offer!
Read the full article here: The 7 Secrets to the Most Effective Social Media Campaigns