What do you think you know about SEO and what do you actually know about it? Do you think you have what it takes to be successful on the Internet? And are you holding out hope that one day whatever you’ve got out there – a blog, a brand, both – will explode and get popular? Don’t hold out for that. “The SEO Myth of Going Viral” explains why the stories you’ve heard are lies.
Key Takeaways:
- The general premise is that great, “rank-worthy” content gets links, which in turn builds up your site’s authority.
- You build better content that readers enjoy, so the quality of your site goes up, and Google rewards your ever-improving site with better rankings.
- Today I’m going to put across the hypothesis that viral content, at least in certain scenarios, has little to no benefit for domain-wide search engine rankings.
“Sounds great on paper, and it even makes sense when you think about it logically. You build better content that readers enjoy, so the quality of your site goes up, and Google rewards your ever-improving site with better rankings.”
