It’s easy to get carried away with your social media posts. Twitter gives you a character limit, but Facebook and LinkedIn leave you free to ramble. However, each site actually varies when it comes to the post lengths that provide the highest engagement. The optimal lengths do all have one thing in common, though: they’re short.
The number one rule of posting on social media is that every post should be as long as it takes to convey the message and not one character longer. The ideal character count for each site, though, might surprise you. For example, Twitter, which limits its character count much more stringently than Facebook, has an optimal post length between 70 and 100 characters. Facebook’s, on the other hand, is a mere 40 characters. Posts with 40 characters receive a whopping 86% higher engagement rate than those with more. Email subject lines, meanwhile, can get away with an optimal character count of 28-39. When it comes to LinkedIn, you’ll have the most success with posts that are 16-25 words long when marketing to businesses. When marketing to individuals, that number rises to 21-25 words. Keep these numbers in mind as you craft your social media campaigns, and you’ll find yourself getting more Likes, shares, and clickthroughs!
Read the full article here: The Ideal Length for All Your Social Media Posts