Nate Smith’s article includes interesting and educational content that maybe of assistance to owners looking to increase sales and expand their business. He highlights three metrics one should monitor in order to see how efficiently a business is operating. The reasons for each metric are described and a formula is given with a target number Mr. Smith states is a healthy goal.
- What if I told you one simple calculation would tell you whether to optimize any conversion metrics between an opt-in and a sale, or to look elsewhere? That’s what the list-to-sale benchmark gives you.
- The benchmark to aim at for opt-in conversion is 10%.
- Are your monthly sessions at least 50% of your list size? (i.e. if your list has 2,000 subscribers, are you getting at least 1,000 uniques per month?) If not, you need a traffic strategy.
“All of which underscores the importance of testing the right metrics in your business, and the potential cost in time and resources of testing the wrong ones.”