The internet is full of noise, and it takes a lot of effort and a lot of skill for your content to break through in a way that moves customers to action. The key is to use your strengths to create content that is as interesting and inventive as your business.
First, you have to identify those strengths. Interview your happy customers to find out why they connect with your business. If you have interesting data, try converting it into great stories for your blog. Once you’ve discovered your strengths, it’s time to choose the medium that matches that strength and master it. Are you great at video? Maybe Youtube will be your best platform. Are you good at storytelling? Blogging can be a great medium, too. Once you’ve created your original content and know how to distribute it, don’t forget to reuse and remix it. Create a collage of your Instagram photos. Create an infographic from a blog post or informational video. This kind of remixed content can be shareable and help drive traffic. Get more tips for stronger content marketing below!
Read the full article here: 5 Tricks to Strengthen Your Content Marketing