A website for search engine professionals has a technical piece about the use of meta tags. These are small bits of text that describe the content of a page. They do not appear on the page, only in the code. The writer categorizes three types of meta tags. The first type is for good meta tags, and contain description or the content. The other types are indifferent and bad. Bad ones include copyrights or dates. The author invites comments at the end.
- It is important to have a unique title tag for every page of your site.
- You need a short, but catchy, ad copy meta-tag that will bring in searchers to your site.
- Bot, language, robot and social media tags are often extraneous to your core business needs and time-wasters.
“My main piece of advice: stick to the core minimum. Don’t add meta tags you don’t need — they just take up code space.”
Read more: https://moz.com/blog/seo-meta-tags