Trade shows provide a great opportunity for your business. You can meet potential distributors and buyers, test market interest, and check out the competition. The only problem is that trade show booth fees can add up to over $10,000! So how can you get your company into that show without going broke?
Many trade shows have an assistance program to support an international presence. You can apply for state government grants to help ease the cost, with the added bonus being that international shows are very effective ways for companies to enter new international markets. You can also try crowd-funding from sites such as GoFundMe and IndieGoGo, which have a history of profiling small businesses and entrepreneurs and raising funds to attend these shows. It’s even possible to negotiate discounts with strategies like finding partners to pay your way. Exhibiting at trade shows is a great way to boost your business, and it doesn’t have to break the bank if you look into these options!
Read the full article here: 5 Ways Small Businesses Can Afford a Big-Time Trade Show