Search engine optimization on an enterprise level poses additional challenges. The higher level of optimization is necessary more complex, as cross functional teams are bigger and budget constraints more intricate. Due to its complexity, tracking key performance indicators requires a deliberate effort. Getting all stakeholders to support the initiatives is also significantly more difficult than obtaining the approvals in a smaller company. Additionally, some stakeholders will neither understand the significance of search engine optimization nor give it much needed prioritization.
- A general understanding of basic SEO does not of itself encompass an understanding of enterprise SEO, which is generally more complex and deals with far larger than average companies.
- Even with a strong background in general SEO, an independent SEO agent may lack the requisite skills to work cohesively with other trams; a hallmark of enterprise SEO.
- The ability to get stakeholders to buy into the very need of having SEO is a crucial skill in enterprise SEO, which may not transfer from an agent merely proficient in general SEO.
“A larger company has the technical challenges of a complex site architecture to getting budget for the tools and help needed to be successful.”