The main element that differentiates enterprise search engine optimization from general one is the complexity of it. For large companies, challenge often lies in managing a complex architecture with a limited budget, tools and resources. The list of challenges starts with getting an approval and understanding from key decision makers, followed by making a case for priority of the initiative. Tracking and budgeting are also quite complex and require both knowledge and experience in order to be navigated successfully. All of this requires a lot of patience from enterprise professionals, but if approached adequately will reap the benefits for the company in the long run.
- In an enterprise environment, an SEO professional must be humble and willing to listen.
- Getting to know a lot of people within the organization makes obtaining buy-in easier.
- Enterprise businesses want to see evidence of revenue increases, which is a challenge for SEO.
“Learn all about five big challenges you will face when working in an enterprise environment”