With approximately 70% of Americans using social media, and Facebook boasting 2.5 billion active users worldwide, a social media strategy is essential for your business. The first step is to set your goals and establish clear objectives. Next, do some research on both your target audience and your competitors. Run contests and sweepstakes as a way to draw consumers to your social media site, and use video and attractive media as a way to capture their attention. Social media is becoming less and less text-based over time. While establishing a social media campaign is essential, it is equally important to frequently evaluate its progress and make refinements as needed.
- Seven out of ten Americans are using social media, which makes it the best tool to grow your business.
- Before you start a social media marketing campaign, decide what your goals are.
- You need to know who your audience is and target your campaign to those people.
“Have you made up your mind to get started with social media marketing? Keep reading then to know how to plan the most effective social media marketing strategy that really works for you.”