Holidays are an excellent time for promoting your business. A lot of people are going to be shopping, but, there are a few do’s and don’ts when it comes to making traction with clientele or customers. Firstly, decorate your profile of your website or Facebook page, decorate it for Christmas or match whichever holiday is nearest. Then, send a gift to your top consumers. Simply sending a card with an offer for a certain percentage off of your merchandise is not a gift however, is just a promotion and it won’t get you very far. Customers want to feel appreciated, so an actual gift from you to them is one way to keep current customers loyal and gain some new ones.
- Marketers and e-commerce site owners should take every opportunity to change profile pics and otherwise decorate their site to commemorate holidays.
- Offering small, useful, or fun, gifts to commemorate a holiday is a great way for a business to make a lasting impression.
- No matter what sort of content you normally offer browsers, it pays to put a holiday spin on it to observe days of celebration.
“This is because people’s emotions are actively engaged with a combination of excitement and nostalgia. If you can tap into that, then you can often multiply the effectiveness of your social media efforts.”