Here’s some ways physicians can use the latest technology. First live stream rather than prerecorded videos will give your patients a great look at your office and make them feel like they are already there. And speaking of videos, they are your most effective tool so make sure you are posting videos to YouTube and Instagram. Augmented reality is an small but upcoming tool, so don’t over look it in your search for better ways to reach your audience. Use chat bots and messaging apps to let your patients reach out to you easily. All this new technology lets you connect with the latest generation of patients, generation Z. The bottom line is that these marketing methods let you truly connect to new and existing patients in a warm and personal way. And that’s what people today are looking for.0
- Some of the benefits of a social media strategy in a medical practice marketing strategy is that it helps to connect with patients and improve patient retentions.
- One fact that can make social media difficult to cope with is that it is increasing changing and evolving all the time.
- One social media trend that is changing is how doctors reach out to their patients. Today, live streaming is gaining more traction than pre-recorded videos.
“There are already many small ways by which augmented reality and virtual reality are making themselves known. The impact is small, but significant, and demonstrates that these markets are here to last well into the future.”