The average person will spend four years looking at their cellphone over the course of their lifetime. That’s a lot of time spent engaging on social media, and you can make the most of it. What are the best ways to build your social media audience in the new year?
One of the best ways to engage on social media is to make an effort to build a community rather than just a group of followers. Insert some personality and humor into your posts and engage with your followers on Twitter and Facebook. Starting a conversation is one of the easiest ways to engage an audience. You can also engage by telling a powerful story across all of your social media platforms. Quotes and tidbits from your website that tempt viewers to click through will all help. You should also host and participate in Twitter chats. Let people ask you questions, and engage with others. This will help build your brand while helping your audience put a human face on your business. Finally, don’t be afraid to suck up to the big boys. Share trending content, favorite and share top influencers’ content, and tweet at them to boost your own visibility. Try all of these tactics in 2015 and you’ll see your social media strategy start producing even more results!
Read the full article here: 6 Strategies to Add to Your Social Media Marketing Plan for 2015