Social media is a great way to get the word out about your business, but how can you transform those hard-earned fans and followers into customers? Too many small business owners try to convert fans to customers without adding value or building trust first, which results in a sales-first approach. This can turn off prospects, so instead you should focus on building relationships with your followers before converting them.
One of the best ways to do this is through high quality content. Your goal is to divert traffic from social media sites to your website. Great blog posts are the best way to do this. Once you’ve engaged a social follower with your content, your next step is to get them to join your email list. An opt-in form that offers something of high value will help you capture email subscribers from your website. You should also be providing helpful content and great offers to your email subscribers. Don’t just treat them like names on a list. You blog also isn’t the only way to provide great content to your audience. You can also provide value by promoting webinars and teleseminars. This is a great way to convert tons of new email subscribers quickly. A Youtube channel with video content is another fantastic strategy. Get more ways to turn social followers into paying customers below!
Read the full article here: 9 Ways to Convert Social Media Fans/Followers to Real Leads