It looks like Twitter is using the good ol’ “Oops!” email subject line strategy to get subscribers to sign up for their training for new advertisers.
The oft-used “Oops” subject line is a frequent-flier amongst marketers in the quest for upping their open-rates.
Twitter states in the email that they inadvertently sent out an earlier email that was “meant for advertisers who are new to the Twitter Ads platform”.
The email goes on to state that “The email is part of a new educational resource we are testing to support advertisers during their first few weeks of advertising”.
The “well, shucks, we made a mistake but…” part of the email says: “However, if you found this morning’s email helpful and want to continue to receive information about how to advertise on Twitter, click on the button below to let us know.”
I say… good for Twitter!
Twitter IPOd last week, and they will, of course, have to step up their monetization strategy.
I’d love to know the open rate they get with this email. Wouldn’t you?
If you’d like to see it, here’s the errant email that was sent earlier: