If you’re starting a small business, you may be tempted to try to be all things to all people. By offering a wide variety of services, you reason, you’ll cast a wider net for customers. But the answer couldn’t be further from the truth. If your business offers a hundred different options, how will people know exactly what it is that you do? You’ll leave your potential customers confused. It’s a better idea to specialize as much as possible. That way, people will know what you offer and that you’re an expert in your field.
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