Networking doesn’t have a great reputation, but it’s an incredibly useful skill to have. Perhaps networking’s bad rap comes from the fact that so many people do it poorly. If you want to reap the benefits of this important talent, you have to watch out for these common mistakes.
If you’re networking via email, one of the biggest mistakes you can make is to fail to get in contact with all parties involved before making introductions. If you have a conversation with one person and mention someone they should know, you must get in touch with that third party and ask them if they mind being put in touch with your original conversation partner. Otherwise, your efforts will end in confusion or worse. Next, follow-up is critical for successful marketing. It keeps the momentum of the initial introduction and lets them know that you’re serious about being in business with them. You have about twenty-four hours to follow up before it starts to look like you don’t care that much. Networking might not be a popular word, but if you know how to do it right you’ll find your reputation soaring.
Read the full article here: 9 Networking Blunders That Undermine Your Reputation