An email newsletter can be a powerful marketing tool. Done correctly, a great newsletter can drive repeat business and encourage customers to generate referrals, all while delivering better returns on your marketing investment than many other marketing techniques. But there are a number of mistakes people make when creating these newsletters.
One of the most common is missing or broken links. Providing links to your business offers or social media platforms is a great way to drive more traffic to your website, but if you forget to include the link or the link is broken your audience will be frustrated and confused. Be sure to double-check your newsletter before you send it out to ensure that all links are working. Broken links can make you look unprofessional, but so can poor grammar in your newsletter’s text. The difference between “you’re” and “your” can mean the difference between a great newsletter and one that simply annoys its readers. Finally, too many newsletters aren’t optimized for mobile platforms. Many of your readers will be perusing your newsletter on their phones, so be sure to make it easy for them!
Read the full article here: 6 Common Email Newsletter Mistakes to Avoid