Karen Cheng’s dance video has over four million views on Youtube, but that didn’t happen by accident. She started marketing long before the video was ever released. Now, she’s ready to share all of the work she did to make sure her video was a roaring success.
Karen’s first piece of advice? Don’t be too good for marketing. Don’t hold back for fear that your work won’t pay off because, after all, if you do no work at all, you’ll definitely get no payoff. You also have to understand how things go viral on the internet. Karen first posted her video to Facebook, Twitter, Reddit, and a few other sites. She tweeted it to well-known dancers, social influencers in her sphere of interest. By day two, she was getting blogged on sites like Mashable and Jezebel. On day three, she had 1.8 million views when the video made Youtube’s front page. Of course, the most important thing in creating a viral video is to make it good. If you want your video to catch on, you have to know why people will share it and how they’ll feel after they finish watching. If you want your marketing content to go wild online, you need to answer this question first.
Read the full article here: 10 Ways to Make Your Video Go Viral