Blog content is a great way to generate leads for your business, but nothing beats SEO optimization. People are using Google all the time to find local businesses, you will want to make sure that you are ranking high enough for people to notice you. Get to know what a users intent is, and use that information to provide the right kind of information people are looking for. The stage of the buying process where they are trying to learn about different products, is where you will want to be showing up.
- Using a blog can be a good way to attract people from your target market, but SEO is even better.
- In order to create relevant content that will show up in search engines, you have to understand user intent.
- Make sure your page loads quickly and that it loads perfectly well on mobile sites.
“59% of consumers look for a local business each month using Google, making SEO a very powerful tool for generating high quality targeted leads that have a 14.6% chance of closing a deal (compared to the dismal 1.7% close rate for mail or print advertising).”