Your website is the most powerful marketing tool your small business has at its disposal. You will often meet clients and customers that will ask for your website so they can do a little research on your company. Even if you’re not selling anything on your site, it might still be losing customers if you have some of these mistakes on it!
A lack of a call to action is one of the quickest ways to turn off potential customers who are looking at your website. Whether it’s convincing someone to buy something or getting a user to visit your physical location, your website needs a goal. Your site should be designed with that goal in mind, and should funnel any viewers toward it.
When it comes to content itself, make sure your site is less about you, your business, and your history, and much more about what you can do for potential customers. Be specific in your working and tell them how doing business with you will make their lives better. Finally, make sure your site looks modern and runs well. A small business site that looks like it’s straight out of 1998 and loads slowly will make you look much less credible to your audience!
Read the full article here: http://smallbiztrends.com/2016/02/website-is-losing-customers.html