Long-tail keywords are search terms containing more than one word to narrow search results. A head keyword is a high-traffic, high-difficulty term that covers an entire topic. Long-tail kewywords make up 70% of all searches and relate to the intent of the user. The point of the search is a product or service to fill a need. Make sure to use several variations of long-tail keywords related to the site’s topic to catch hits from more searches.
- The author has a secret and it is that he knows how to get targeted traffic in an easier way than driving random page views.
- No one wants to miss out on long tail keywords because they get about 70 percent of internet searches such that they are highly important.
- Long tail keywords can be defined as search queries that consists of one or two keywords that helps the search engine to narrow down its search.
“We’re all familiar with the race to the top of Google for high-volume keywords, but throughout that race, long tail keywords can get overlooked.”